1. Google Ads Pricing
Google Ads (previously Google AdWords) works on a pay-per-click (PPC) model, which means you pay every time someone clicks on your ad. However, the cost per click (CPC) can vary significantly depending on factors such as competition, industry, and keywords.
Cost per Click (CPC):
- Low-Competition Keywords: ₹5 – ₹50 per click
- Examples: Local businesses, niche products.
- Medium-Competition Keywords: ₹50 – ₹150 per click
- Examples: Small to medium-sized businesses in competitive sectors.
- High-Competition Keywords: ₹150 – ₹500+ per click
- Examples: Real estate, finance, legal services, and insurance.
Monthly Ad Spend:
- Small Businesses: ₹10,000 – ₹30,000/month
- Ideal for local businesses or new companies starting with Google Ads.
- Generally used for local targeting or limited ad reach.
- Medium Businesses: ₹30,000 – ₹40000/month
- Suitable for medium-sized businesses aiming to reach a larger audience or focusing on specific campaigns.
- Large Businesses: ₹30000 – ₹60000+/month
- Used by larger enterprises or businesses in highly competitive industries to generate significant traffic and sales.
Campaign Management Fees:
- Basic Campaign Management: ₹10,000 – ₹20,000/month
- For businesses with straightforward ad campaigns and objectives.
- Advanced Campaign Management: ₹25,000 – ₹40000/month
- For businesses with complex campaigns, multiple ad groups, A/B testing, advanced targeting, and ongoing optimization.
2. Meta Ads (Facebook & Instagram Ads) Pricing in Delhi
Meta Ads (including Facebook and Instagram) also operates on a pay-per-click (PPC) or pay-per-impression (CPM) model. Ad costs can vary based on targeting, ad quality, and competition.
Cost per Click (CPC):
- Low-Competition Niche: ₹3 – ₹10 per click
- Examples: Local events, small niche products.
- Medium-Competition Industry: ₹10 – ₹50 per click
- Examples: Retail businesses, fashion, and lifestyle products.
- High-Competition Industry: ₹50 – ₹200+ per click
- Examples: Real estate, e-commerce, technology, and finance.
Cost per Thousand Impressions (CPM):
- Low-Competition Industry: ₹100 – ₹500 per 1,000 impressions
- Ideal for brand awareness and local targeting.
- Medium-Competition Industry: ₹500 – ₹1,500 per 1,000 impressions
- For broader campaigns and more audience reach.
- High-Competition Industry: ₹1,500 – ₹3,500 per 1,000 impressions
- Used by large businesses or those in very competitive niches.
Monthly Ad Spend:
- Small Businesses: ₹5,000 – ₹15,000/month
- Suitable for local businesses or those with limited marketing budgets.
- Medium Businesses: ₹15,000 – ₹30000/month
- Ideal for businesses aiming to increase reach and sales across a broader region.
- Large Businesses: ₹20000– ₹50000+/month
- For large campaigns, high conversion goals, or targeting multiple regions.
Campaign Management Fees:
- Basic Campaign Management: ₹10,000 – ₹20000/month
- For simple campaigns with fewer ad sets, target groups, and objectives.
- Advanced Campaign Management: ₹25,000 – ₹50000/month
- Includes advanced targeting (e.g., lookalike audiences, retargeting), A/B testing, creative optimization, and detailed reporting.
Summary: Google Ads and Meta Ads Price Comparison
| Service | Price Range (₹) | Details |
|---|---|---|
| Google Ads (CPC) | ₹5 – ₹500 per click | Depends on keyword competition, industry, and targeting. |
| Meta Ads (CPC) | ₹3 – ₹200 per click | CPC varies with competition and ad relevance. |
| Google Ads Spend | ₹10,000 – ₹5,00,000+/month | Monthly budget for various business sizes and objectives. |
| Meta Ads Spend | ₹5,000 – ₹5,00,000+/month | Monthly budget for various business sizes and campaign goals. |
| Campaign Management Fees | ₹10,000 – ₹1,00,000+/month | Fees depend on complexity and optimization required. |
| Combined Ads Package | ₹25,000 – ₹1,50,000+/month | Bundled services for both Google Ads and Meta Ads campaigns. |